"Guanxi" is probably one of my favorite Chinese words, and to the Chinese, its meaning is one of great importance. I first learned of guanxi many years ago while working at Korean Air. In the course of launching and growing Kipling & Clark, I’ve continued to learn just how critical guanxi is.
Most non-Chinese speakers tend to define guanxi as “connections that an individual can make with the people surrounding him/her.” However, I don’t feel that the word “connections,” sufficiently explains the importance of this central concept in Chinese society.
Guanxi is the grand effect and dynamic found in one’s personal networking influences. In a country where symbolism is paramount, poor mannerism and protocol will make negotiation difficult. So whether traveling abroad or meeting with clients/colleagues, always keep in mind - guanxi, guanxi!
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